Comments for Carlton Digital http://www.carltondigital.com Digital Media and Entertainment Production Fri, 30 Oct 2009 12:50:55 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on You are not a Filmmaker by Avi Ratnanesan http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-8 Avi Ratnanesan Fri, 30 Oct 2009 12:50:55 +0000 http://www.carltondigital.com/?p=246#comment-8 Nick, I think you are indeed spot on with your approach and as I mentioned to you we have a lot to talk about. The reality is, that we are in a changing world with more fragmented target markets/audiences and more diverse media platforms that attempt to reach them. The grandmasters (networks) tackle as many platforms as they can grasp but have strategically ( or non-strategically) not capitalised on others to their full extent i.e. social media. Or they have attempted to execute on these new platforms using the same strategies that they have use for other marketing channels. It is impossible to be good at every things, especially when more and more niche approaches are being created every day (particularly by people who have yet to learn how to read). Hence, there lies the opportunities for smaller entrepreneurs/ filmmakers to exploit. The distinction between a good brand and a good piece of content is almost arbitrary - if you are innovative, you have to try to find the market, or the market accidentally finds you. Either way it takes hard yakka, smarts and a bit of luck. Anyone that says otherwise, is probably full of ****. I think this is my first blog-post ever, we will chat again about building empires. Thanks for the invite. Nick,

I think you are indeed spot on with your approach and as I mentioned to you we have a lot to talk about. The reality is, that we are in a changing world with more fragmented target markets/audiences and more diverse media platforms that attempt to reach them. The grandmasters (networks) tackle as many platforms as they can grasp but have strategically ( or non-strategically) not capitalised on others to their full extent i.e. social media. Or they have attempted to execute on these new platforms using the same strategies that they have use for other marketing channels. It is impossible to be good at every things, especially when more and more niche approaches are being created every day (particularly by people who have yet to learn how to read).

Hence, there lies the opportunities for smaller entrepreneurs/ filmmakers to exploit. The distinction between a good brand and a good piece of content is almost arbitrary – if you are innovative, you have to try to find the market, or the market accidentally finds you. Either way it takes hard yakka, smarts and a bit of luck. Anyone that says otherwise, is probably full of ****.

I think this is my first blog-post ever, we will chat again about building empires. Thanks for the invite.

]]> Comment on You are not a Filmmaker by uberVU - social comments http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-7 uberVU - social comments Wed, 28 Oct 2009 08:06:34 +0000 http://www.carltondigital.com/?p=246#comment-7 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by nickcarlton: You are not a Filmmaker - http://bit.ly/8er3t... Social comments and analytics for this post…

This post was mentioned on Twitter by nickcarlton: You are not a Filmmaker – http://bit.ly/8er3t…

]]> Comment on You are not a Filmmaker by modelmotion http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-6 modelmotion Wed, 28 Oct 2009 07:25:36 +0000 http://www.carltondigital.com/?p=246#comment-6 Good post Good post

]]> Comment on You are not a Filmmaker by Nick http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-5 Nick Tue, 27 Oct 2009 21:30:15 +0000 http://www.carltondigital.com/?p=246#comment-5 Hi Jenni, Thanks for commenting :) I agree with what you're saying. I think content is king and the creation of quality content is paramount to succeeding online, however I think in the long run and in the context of generating revenue, the [video] content should be there to serve the brand that you're building. You're right, quality storytelling is a requisite to get noticed (okay, maybe not - see Fred), but I think branding should be considered from the get go. The Guild has great branding and has created instant brand recognition around Felicia Day, this of course started with her having a great show but no doubt it has put her in a better position to capitalize on both her name and through the brand, 'The Guild'. What I'm saying is, in order to generate revenue we should shift our thinking away from how to make money DIRECTLY from video content (ie. selling episodes online), but how to make money from my BRAND that is built and grown from having FREE quality video content available (ie. The Guild, Ask a Ninja). Nick Hi Jenni,
Thanks for commenting :) I agree with what you’re saying. I think content is king and the creation of quality content is paramount to succeeding online, however I think in the long run and in the context of generating revenue, the [video] content should be there to serve the brand that you’re building.

You’re right, quality storytelling is a requisite to get noticed (okay, maybe not – see Fred), but I think branding should be considered from the get go. The Guild has great branding and has created instant brand recognition around Felicia Day, this of course started with her having a great show but no doubt it has put her in a better position to capitalize on both her name and through the brand, ‘The Guild’.

What I’m saying is, in order to generate revenue we should shift our thinking away from how to make money DIRECTLY from video content (ie. selling episodes online), but how to make money from my BRAND that is built and grown from having FREE quality video content available (ie. The Guild, Ask a Ninja).

Nick

]]> Comment on You are not a Filmmaker by Jenni Powell http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-4 Jenni Powell Tue, 27 Oct 2009 18:39:29 +0000 http://www.carltondigital.com/?p=246#comment-4 You have some excellent points here Nick, but I think your entry point may be slightly off, in my opinion. While I do agree that branding is extremely important, what is more important is how you begin to build that brand...and that is through your content. Having contact with as many shows as I have, I am often not recognized by my face but by the projects I have worked on. And the reason those particular projects stand out is because their content has inspired someone in some way. Lonelygirl15 was as popular as it was because of a girl named Bree who drew in a group of people who were passionately compelled to help her. The Guild touches a niche of people who were brought together by a common interest in gaming and then stayed because the story compelled them. Nick, you are probably often know as "the guy who created OzGirl". And that's not me knocking your talent or what you bring to the table...because I know you've got the whole package. But it is your ability to tell a story that got people to stand up and start taking notice. So in my humble opinion, content will always be king...and the brand is it's queen. I hope this starts a dialogue going, it's a fascinating topic! You have some excellent points here Nick, but I think your entry point may be slightly off, in my opinion. While I do agree that branding is extremely important, what is more important is how you begin to build that brand…and that is through your content. Having contact with as many shows as I have, I am often not recognized by my face but by the projects I have worked on. And the reason those particular projects stand out is because their content has inspired someone in some way. Lonelygirl15 was as popular as it was because of a girl named Bree who drew in a group of people who were passionately compelled to help her. The Guild touches a niche of people who were brought together by a common interest in gaming and then stayed because the story compelled them. Nick, you are probably often know as “the guy who created OzGirl”. And that’s not me knocking your talent or what you bring to the table…because I know you’ve got the whole package. But it is your ability to tell a story that got people to stand up and start taking notice. So in my humble opinion, content will always be king…and the brand is it’s queen.

I hope this starts a dialogue going, it’s a fascinating topic!

]]> Comment on You are not a Filmmaker by Innovation Creativity Education by Peter Giles » Blog Archive » “If it doesn’t exist online, it doesn’t exist” http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-3 Innovation Creativity Education by Peter Giles » Blog Archive » “If it doesn’t exist online, it doesn’t exist” Tue, 27 Oct 2009 12:17:53 +0000 http://www.carltondigital.com/?p=246#comment-3 [...] from a young guy I met at the SPAA Fringe Conference called Nick Carlton who has just posted this : You are not a filmmaker. Nick is one of Australia’s most successful online video entrepeneurs and at the age of 19 [...] [...] from a young guy I met at the SPAA Fringe Conference called Nick Carlton who has just posted this : You are not a filmmaker. Nick is one of Australia’s most successful online video entrepeneurs and at the age of 19 [...]

]]> Comment on You are not a Filmmaker by Tweets that mention You are not a Filmmaker « Carlton Digital -- Topsy.com http://www.carltondigital.com/2009/10/you-are-not-a-filmmaker/comment-page-1/#comment-2 Tweets that mention You are not a Filmmaker « Carlton Digital -- Topsy.com Tue, 27 Oct 2009 10:49:00 +0000 http://www.carltondigital.com/?p=246#comment-2 [...] This post was mentioned on Twitter by Sadie Brown, Nicholas Carlton. Nicholas Carlton said: You are not a Filmmaker - http://bit.ly/8er3t [...] [...] This post was mentioned on Twitter by Sadie Brown, Nicholas Carlton. Nicholas Carlton said: You are not a Filmmaker – http://bit.ly/8er3t [...]

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